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consultative selling skills training courseIncrease business to business sales in your organisation with our Consultative Selling Training Course.

Find out how to build long term business relationships by engaging with your customers and finding out more about them. The, be able to use this to identify new and further sales opportunities.

Win new business, retain your customers and sell more business to business with our Consultative Selling Training Course.


Consultative Selling Training Course – Course Aims

This consultative selling training course will provide those that attend with a tool box of effective business to business selling techniques. It aims to providing approaches to build long term relationships with customers by avoiding ‘hard sell’ and instead pushes towards finding out about the customer’s needs through effective conversations.


Consultative Selling Training Course Objectives

By the end of the session, attendees will:

  • Be able to build rapport with customers or clients
  • Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure
  • Be able to check they have the right information from the customer or client
  • Be able to match products and services to the customer or client using the information they have gathered
  • Be able to influence effectively
  • Know how to stand out from their competitors


Consultative Selling Training Course Content

  • What is consultative selling and how does it differ to a normal sales approach?
  • Preparing for the sales meeting
  • Understanding the customer/client’s needs
  • The sales process
  • Skills required throughout the process
  • Matching products and services to get the sale
  • Skills Practice


Consultative Selling Training Course Benefits

  • Increase sales levels
  • Secure more appointments
  • Use effective questioning techniques
  • Build long term relationships
  • Close more sales


Who Should Attend This Consultative Selling Training Course?

Those wishing to build long term relationships with customers or clients to sell business to business.


Consultative Selling Training Course – Session Breakdown

What is Consultative Selling?

  • Difference between a normal sales approach and consultative selling
  • Beliefs about selling
  • How will buyers respond to consultative selling?


Preparing for the Sales Meeting

  • Researching the organisation and person/people you are meeting
  • What do your customers or clients need or want?  What are they buying?
  • Preparing yourself for the meeting


Understanding Needs

  • First impressions count
  • How to generate conversation to establish customer needs
  • Controlling the conversation
  • Gathering the right information


The Sales Process

  • A structure to follow to help the conversation along
  • Moving into the sale


The Skills

  • Effective questioning
  • Listening
  • Body language, tone of voice and choosing the right words


Matching Your Products and Services

  • Matching the features and benefits of your products to the information gathered
  • Ensure it doesn’t feel like a sale at this point
  • Making it feel as though the product/service is just what they are looking for



  • Moving from conversation to closing sale


Our Consultative Selling Training course is currently only available as an in-house course. See the in-house tab for more information.

We can deliver our Consultative Selling Training course in-house to a group of up to 12 people in your organisation.

We can tweak the course content to align it closer to your business needs.  The Consultative Selling training course will be delivered by one of our professional hand picked trainers who will provide the skills and knowledge and allow plenty of time to practice the skills.  They will also ensure that everyone leaves with an action plan that details what they will do next.

To find out more about having a consultative selling training course delivered in-house at your business, fill in the form below and we’ll get back to you.  Be sure to tell us what course you are looking for and in what location.  Alternatively you can call us on 03333 444575.

We currently haven’t had permission to publish reviews from previous delegates.

Download a copy of the Consultative Selling Training course overview by clicking here.

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