Sales Skills Training Course in London

Our one day Sales Skills Training Course in London will provide lots of practical tips for increasing sales in your business.

sales skills training course

We now deliver our Sales Skills Training course as an Online Virtual Training Course. Click here for details

Our one day Sales Skills Training Course in London will provide lots of tips and practical ideas to fully understand the needs of your customer and present products and services to make them feel like it is the right product for them, in a way that is not overly pushy.

We’ll show you how to communicate effectively and understand the psychology of buying to help with the sales process.

Course Delivery Options

Open Course

Our Sales Skills Training Course is delivered as an open training course in London.

Online Course

Our Sales Skills Training Course is also delivered as a one-day interactive virtual training course.


We can deliver our Sales Skills Training Course on-site at your business in London or as a virtual in-house course.

Open Course Details

We run our Sales Skills course as an open course in London. The course is fun and interactive with plenty of opportunity to practice the skills from the course.

Here’s our current schedule. To book, click a date below, select the number of delegates, then Add to Booking. Group booking discounts are applied at the next stage.


12Aug9:30 am4:30 pmSales Skills Training Course in London


23Sep9:30 am4:30 pmSales Skills Training Course in London


04Nov9:30 am4:30 pmSales Skills Training Course in London


16Dec9:30 am4:30 pmSales Skills Training Course in London

1 Delegate
£249.00 + VAT

2 Delegates
£236.55 + VAT

3 + Delegates
£211.65 + VAT

Price per delegate. Includes delegate course materials, refreshments and lunch.

You can see the full schedule of open courses that we deliver by clicking here.

Click a Tab, Get More Details

Here’s all of the details you need about our sales skills skills skills training course in London. We’re here to help if you have any other questions. You can see all of the ways to get in touch here.

In this sales skills course we aim to provide those that attend with the skills and approaches required to get sales, ensuring the customer buys the person selling and in turn what they are selling.

Those who attend this Sales Skills Training Course in London will:

  • Understand the importance of the salesperson
  • Be able to set clear sales objectives
  • Understand how to establish customer needs and wants in order to match the product or service
  • Understand the decision-making process
  • Develop effective communication skills
  • Know how to avoid/overcome objections
  • Be able to effectively close the sale

Here’s what we cover in our Sales Skills Training Course:

The Sales Process

  • Looking at the sales process from start to finish
  • Why people buy?

Developing Sales Skills

  • Approaching and building relationships with customers
  • Effective communication skills and building rapport
  • Identifying customers needs through conversation

The Sale

  • Structuring the sale
  • Matching products to needs
  • Describing Features, Advantages and Benefits
  • Overcoming resistance
  • Closing the sale

Skills Practice

  • An opportunity to practice the skills.

If you opt to have this course delivered in-house, the content above can be tweaked and changed to ensure the course meets your specific needs.

We can deliver this sales skills training course in-house to a group of up to 12 people at your organisation in London and the surrounding areas.

We can also run this course as a virtual in-house course. This course will be delivered online via web conference. Your team can either connect from the same room or individually from wherever the are based.

We can tweak the course content to align it closer to your business needs.  The course will be delivered by one of our professional hand picked trainers who will provide the skills and knowledge and allow plenty of time to practice the skills.  They will also ensure that everyone leaves with an action plan that details what they will do next.

To find out more about having a sales skills training course delivered in London, fill in the form below and we’ll get back to you.  Be sure to tell us what course you are looking for and in what location.  Alternatively you can call us on 03333 444575.

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The reviews below are submitted by past delegates. If you would like to see more then please get in touch. We can pull together some feedback from our evaluation forms to help you make a more informed decision about this course.

4.6 rating
4.6 out of 5 stars (based on 7 reviews)
Very good14%

Sales Training

4.0 rating
27th February 2020

I found the training vert helpful and David was great providing us with tips. The only thing that I would suggest, having a minimum amount of people for the course to run as it would have been a better experience with more people attending to hear various opinions, other than just ours.
Thank you!

Alice Kelk

A Really Good Sales Refresh

5.0 rating
26th February 2020

I had my course with Dave this week and I thought this course was excellent. I have done sales before and also been in my role for a while. Some of the content was a really good refresh, but we had a good chat through some ideas and Dave helped us to play around with our current approach and find some new ways of doing things. Highly recommended course

Daniel Westbrough

Sales Training

5.0 rating
26th February 2020

This was a really good course, lots of good ideas and really easy to follow. Thank you.

Helen Duffy

Notts County

3.0 rating
26th February 2020

Whilst the course had structure and was led by a very pleasant and understanding trainer, I felt overall the course lack any ‘wow’ factor. That being said, I’ve taken away some useful tips that I’m sure will help with sales conversations. I also feel that the course would have had much greater depth if you had managed to get more than just myself and my colleague on to the course.

Ben Eames

Great training course

5.0 rating
20th June 2019

I recently took the 1 day sales skills training course. It was a really informative day and very well presented. Would definitely recommend.

Phill Picton

Download a copy of the sales skills training course overview by clicking here.