Sales and Selling

Articles relating to sales and selling skills

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Sales and Selling
The Yes Stacking Technique

In this article, we explore the persuasive technique of Yes Stacking, which involves strategically positioning questions to garner affirmative responses and influence outcomes. The piece delves into how to effectively apply this method, common mistakes to avoid, and advanced strategies to enhance your sales and negotiation skills.

Sales and Selling
The AIDA Sales Technique

In this article, we explore the AIDA sales technique, a step-by-step approach used in sales and marketing to guide customers through the buying process. It details the four key stages—Attention, Interest, Desire, and Action—and offers insights on how to effectively engage potential buyers at each step.

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