In this post, we explore the three main reasons why people buy—need, want, and dominant buying motive—and how understanding these can help increase sales. We also introduce a fourth reason, ease of purchase, and provide strategies for leveraging these insights in your sales approach.
Sales and Selling
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In this post we explore different sales approaches and provide tips on how to increase your sales effectiveness by understanding customer needs and focusing on benefits. We also highlight the importance of blending sales techniques and leveraging evidence to build trust and motivate customers.