Personality Driven Sales Skills Training Course
Our Personality Driven Sales Skills training course is only available as an in-house course. We can deliver the course as a face to face course and a live virtual online course in-house just for your business.
One Day Course | Delivered Just for Your Organisation | Delivered In-Person or Online
Personality Driven Sales Skills Course – The Details
Flick through the tabs below to see all the details about our personality driven sales skills training course.
Course Highlights
Here’s some quick information about our personality driven sales skills course:
- Delivered anywhere in the UK as an in-house course
- Can also be delivered online just for your organisation
- We work with you to make the course match your needs more closely
- Includes our free Target Personalities report for each delegate and includes the Sales profile and Communication profile upgrades
Course Aim
This personality-led Consultative Selling course provides sales professionals with a powerful blend of practical techniques and self-awareness. Using the Target Personalities profile, participants will uncover how their natural sales style influences their approach, communication, and effectiveness—and how to adapt their style to meet the diverse needs of their customers.
We combine the proven consultative selling structure with personality-driven insight to help salespeople build stronger relationships, influence with impact, and close more effectively—without using pressure tactics.
Course Objectives
By attending this personality driven sales skills training course, you will:
- Understand your personal sales profile and how it maps to each stage of the sales cycle
- Identify personality-driven strengths and overextensions in your sales approach
- Build rapport with a wider range of customer types by recognising different communication preferences
- Use effective questioning and listening to uncover needs with authenticity
- Adapt your language and style to match the customer’s dynamic
- Present solutions and influence decisions with clarity and relevance
- Move from conversation to close in a way that feels natural to both salesperson and buyer
Course Content
Here’s what we cover in our personality driven sales skills training course:
Introduction to Personality in Sales
- Understanding the Target Personalities framework and your Sales Profile
- How your dominant dynamics influence your selling approach
- Mapping your style across the 5-step sales cycle
- Sales communication profile: strengths, blind spots, and style adaptations
What is Consultative Selling?
- Comparing traditional selling vs. consultative approaches
- Shifting beliefs about selling—from persuasion to partnership
- Why consultative selling aligns well with adaptive, personality-led techniques
Preparing for the Sales Conversation
- Researching the organisation and buyer: what to look for based on customer dynamics
- Preparing yourself: how personality affects confidence, tone, and mindset
- Predicting buyer dynamics using behavioural cues and industry patterns
Building Rapport and Understanding Needs
- First impressions and the role of dynamic alignment
- Generating meaningful conversation based on the customer’s personality preferences
- Practising adaptive questioning styles (directive vs. open vs. exploratory)
- Controlling the conversation while remaining authentic
The Sales Cycle and Your Style
- Exploring the 5-step sales cycle and where your personality thrives or struggles
- Step-by-step walkthrough:
- Step 1 – Prospecting
- Step 2 – Building Rapport
- Step 3 – Understanding Needs and Wants
- Step 4 – Presenting Value
- Step 5 – Handling Concerns
- Step 6 – Closing the Sale
- Step 7 – Following Up
- Interactive exercise: realigning your approach at each step
Sales Skills: Communication, Influence, and Style
- Matching communication tone to different buyer personalities
- Influencing without pressure: how different dynamics respond to logic, empathy, authority, and detail
- Body language, tone, and the words that resonate with each style
- Adapting your natural tendencies for better customer alignment
Matching Solutions and Creating Value
- Linking product/service benefits to customer needs—and personality drivers
- Making the solution feel tailored and intuitive to the buyer
- Avoiding common mismatches between sales style and customer decision-making
Closing the Sale with Confidence
- Recognising when and how to transition to close based on the customer’s dynamic
- Practising multiple closing techniques aligned to different personality types
- Handling objections without triggering defensive reactions
Skills Practice and Sales Planning
- Interactive roleplay: adapting your pitch for different personality scenarios
- Feedback and reflection using your sales profile
- Personal action plan: mapping your development across the sales cycle
When you bring this course in-house, the content above can be tweaked and changed to meet the needs of your team.
Download the Course Brochure
Download a copy of our personality driven sales skills training course brochure below.
Who Should Attend our Personality Driven Sales Skills Training Course?
This course is ideal for anyone in a customer-facing sales role looking to improve their results through better relationships and self-awareness.
- B2B and B2C sales professionals
- Account managers and client-facing consultants
- Sales leaders wanting to coach teams more effectively
- Anyone who wants to develop an adaptable, personalised approach to selling
In-House Delivery
A 1 day training course with one of our highly experienced trainers at your location or online. You also get
- Includes our free Target Personalities report for each delegate and includes the Sales profile and Communication profile upgrades
- Course materials for each delegate to take away
- A course certificate
- Reporting on delegate evaluation
- Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer
Have Some Questions?
Here are some of the common questions we get asked about our personality driven sales skills training course:
Our personality driven sales skills courses are delivered by our friendly and highly experienced trainers. We live and breathe what we talk about in these sessions as we use most of the tools and techniques ourselves on a daily bases and bring this real-world experience into the session and the examples that we use.
You can learn more about the tool on the Target Personalities website.
The Target Sales Cycle is a 7-step sales process that we use to map behaviours against in the Target Personality Sales Profile.
It’s also a useful methodology for preparing for and conducting a sales conversation.
Of course, if you wanted more value or a deeper-dive into the content, then we can deliver a course that is longer than one day for you and quote on that basis.
Open Online Course
We currently only deliver this personality driven sales skills course just for your organisation. We can do this in-person at your office or a location of your choice or as a live virtual training course. We can deliver this via Zoom, Teams, Webex or any other platform that you are currently using and comfortable with.
Here are the most recent reviews that have been left for our Personality Driven Sales Skills Training Course. If you would like to see more detailed reviews then please get in touch and we can pull some data from our course evaluations together for you.
Get a Quote
Bring this Personality Driven Sales Skills training course in-house and train your team together at the same time.
- Delivered online or in person at your business premises
- Course content can be tailored to your specific requirements
Complete the form below to get a personalised quote from a member of our team.
