Commercial Awareness Training Course

Our one day Commercial Awareness training course will provide a deeper understanding of your business, helping you to make better business and commercial decisions.

Commercial Awareness training course
Course Delivery Options

For Your Team
Delivered as a virtual online course or at your business
View Details
Course Overview

Here’s all of the details you need about our Commercial Awareness training course. Click the tabs below to see more details. We’re here to help if you have any other questions. You can see all of the ways to get in touch on our contact us page.

This Commercial Awareness Training Course aims to provide those that attend with an understanding of how to influence decisions, focus on the critical business issues that affect their role and understand from a commercial viewpoint why certain decisions are made.

Those who attend this Commercial Training Course will:

  • Know how to fully understand the market you operate in and identify future business opportunities
  • Understand how internal and external events impact on your business
  • Know the key stakeholders in the business and how to influence them
  • Understand why certain decisions are made in the business (why some get the green light and why others don’t)
  • Use a range of tools to make commercially focused decisions and arguments

What is Commercial Awareness?

  • What does the term commercial awareness mean
  • Why do you need to have more commercial awareness
  • What is strategic thinking and how does it fit in with commercial awareness
  • Understanding your businesses commercial and strategic plans

What Impacts Your Business

  • What are the internal and external factors that currently/will in future impact your business
  • What impact will they have
  • Using SWOT and PESTLE analysis to identify the above

Understanding the Marketplace

  • Looking at the market place you operate in and the competition
  • How your competition affects your business
  • Porter’s 5 Forces model to understand the business environment

Strategic Focus, Thinking and Decision Making

  • What are the things you should be working on and what should be left alone
  • How to make the decisions above with a strategic and commercial focusUnderstand why decisions are made and why some get the green light and others don’t
  • How to develop a strong commercial argument

Your Customers

  • Who are your customers (internal and external)How do they influence your decisions
  • How do your decisions impact on them
  • How could you be providing a better service to them whilst still remaining commercially focused

Stakeholders

  • How are the key decision makers in your business
  • How do they impact on you, your job, your customers and your decisions
  • How to influence stakeholders to stand a better chance of getting the green light for your ideas

Download a copy of the Online Commercial Awareness course overview by clicking here

Bring This Course In-House

We can deliver this Commercial Awareness training course as an in-house course for your business. We can deliver this as either a virtual online course or in person at your organisation. To find out more about how in-house delivery works and to get a quote, click below.
In-House Course Details
Reviews

The reviews below are submitted by past delegates who have attended our Commercial Awareness training course. If you would like to see more then please get in touch. We can pull together some feedback from our evaluation forms to help you make a more informed decision about this course.

There are no current reviews to show