Commercial Awareness training
Very good training session, my trainer Andrew was very knowledgeable and very helpful.
-Toby Owen – 08/12/2025 – Commercial Awareness
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Commercial Awareness Training Course
Our Commercial Awareness training course is delivered as an online virtual open course. We can also deliver the course in-house just for your business as an in-person course or a live virtual online course.
Commercial Awareness Course Highlights
Here’s some quick information about our Commercial Awareness course:
- 1-day training course delivered online
- Delivered anywhere in the UK as an in-house course
- Booking is easy. Just select a location, a date and hit Book Now!
Course Overview
Course Aim
This Commercial Awareness Training Course aims to provide you with an understanding of how to influence decisions, focus on the critical business issues that affect your role, and understand why certain decisions are made from a commercial viewpoint.
Course Objectives
By attending this Commercial training course, you will:
- Know how to fully understand the market you operate in and identify future business opportunities
- Understand how internal and external events impact on your business
- Know the key stakeholders in the business and how to influence them
- Understand why certain decisions are made in the business (why some get the green light and why others don’t)
- Use a range of tools to make commercially focused decisions and arguments
Course Content
What is Commercial Awareness?
- What does the term commercial awareness mean
- Why do you need to have more commercial awareness
- What is strategic thinking and how does it fit in with commercial awareness
- Understanding your businesses commercial and strategic plans
- What are the internal and external factors that currently/will in future impact your business
- What impact will they have
- Using SWOT and PESTLE analysis to identify the above
- Looking at the market place you operate in and the competition
- How your competition affects your business
- Porter’s 5 Forces model to understand the business environment
- What are the things you should be working on and what should be left alone
- How to make the decisions above with a strategic and commercial focusUnderstand why decisions are made and why some get the green light and others don’t
- How to develop a strong commercial argument
- Who are your customers (internal and external)How do they influence your decisions
- How do your decisions impact on them
- How could you be providing a better service to them whilst still remaining commercially focused
- How are the key decision makers in your business
- How do they impact on you, your job, your customers and your decisions
- How to influence stakeholders to stand a better chance of getting the green light for your ideas
Download the Course Brochure
Download a copy of our Commercial Awareness training Course Brochure below.
Who Should Attend?
This commercial awareness training course is for business owners who want to make better commercial decisions or team members who need to be more commercially focused.
If you want to:
- Have a toolkit that help inform business decisions
- Identify the best commercial opportunities for your business
- Help your team understand how to make better commercial decisions
- Identify where your greatest wins and losses will come from
- Increase business profitability
- Have a better approach to business planning/li>
The course is suitable for people of all levels and in all roles and industries.
What You Get
Online Open Training Courses
A 1 day online live virtual training course with one of our highly experienced Commercial Awareness trainers. You also get:
- A highly interactive online experience
- Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer
- A digital copy of the course materials from the course
- A digital course certificate
In-House Delivery
A 1 day training course with one of our highly experienced Commercial Awareness trainers at your location. You also get
- Course materials for each delegate to take away
- A course certificate
- Reporting on delegate evaluation
- Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer
FAQ
Here are some of the common questions we get asked about our Commercial Awareness training course:
Who delivers your Commercial Awareness training courses?
Our Commercial Awareness courses are delivered by our friendly and highly experienced trainers. We live and breathe what we talk about in these sessions as we use most of the tools and techniques ourselves on a daily basis and bring this real-world experience into the session and the examples that we use.
What is commercial awareness?
Commercial awareness is both a set of tools and a mindset that helps you to think more commercially about your business. It helps understand what will make your business successful and how to harness these things to grow and become a more profitable business.
Is the course just for business owners?
No. It's just as important that employees are more commercially aware as the business owner. If the team understands the cost of doing business and what makes money and what doesn't, they will have the mindset to push for growth.
Do you look at contracts and negotiations?
We do look at negotiation skills in the course, but the course is not a business contracts course. It will help you to get better deals and prices - but not at formalising these things into a contract.
Do you have any Commercial Awareness articles I can read?
Yes. We have lots of articles about Commercial Awareness in the commercial awareness section of our blog.
Delivery Options
Online Open Training Courses
Our Online Commercial Awareness course is an interactive live virtual course. The content remains the same but the delivery and approach has been re-imagined for the virtual environment. Our online training courses are delivered by Zoom.
In-House Delivery
We can also deliver this Commercial Awareness course just for your organisation. We can do this in-person at your office or a location of your choice or as a live virtual training course. We can deliver this via Zoom, Teams, Webex or any other platform that you are currently using and comfortable with.
Reviews
What people are saying
Here are the most recent reviews that have been left for our Commercial Awareness course.
4.8
4.8 out of 5 stars (based on 20 reviews)
5★ 17
4★ 2
3★ 1
2★ 0
1★ 0
Very good training!
Very insightful session. Andy was excellent, very engaging and took time to understand everyone's business and roles. It felt like a very personalised session and learned a lot!
-Sonia Drake-Pighini – 21/05/2025 – Commercial Awareness
Commercial Awareness Course
I recently completed the Commercial Awareness Course & found it an extremely helpful insight in to the commercial aspects of my job. The trainer was able to explain the course material in an easy to understand manner & relate it to the business that I work for. I would highly recommend this course to anyone.
-Callum Callighan – 29/04/2025 – Commercial Awareness
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-Olivia Wilkinson – 16/04/2025
Untitled review
Great course and great trainer. really enjoyed the day and came away with some helpful tips.
-Lorna DiLieto – 14/04/2025