Commercial Awareness Training Course

Our Commercial Awareness Training Course will provide you with a deeper understanding of how to be more commercially focused.

Do you want a deeper understanding of your business that will help you to make better business and commercial decisions? In today’s challenging market conditions, it’s useful to have greater business awareness, know how your business operates at strategic levels and how outside influences impact your business.

This Commercial Awareness training course is delivered as a scheduled open online training course or in-house just for your business. We deliver the course as a face to face course and a live virtual online course.

Commercial Awareness
Interactive Sessions
We'll help you put the tools and approaches from your Commercial Awareness course into practice
Practical Tools
Gain the tools needed to make better business decisions that drive growth and profitability
Always Engaging
Our training courses have been designed to be interactive and engaging, no matter how you attend

Commercial Awareness Course – Details

Course Aim

This Commercial Awareness Training Course aims to provide you with an understanding of how to influence decisions, focus on the critical business issues that affect your role, and understand why certain decisions are made from a commercial viewpoint.

Course Objectives

By attending this Commercial Training Course you will:

  • Know how to fully understand the market you operate in and identify future business opportunities
  • Understand how internal and external events impact on your business
  • Know the key stakeholders in the business and how to influence them
  • Understand why certain decisions are made in the business (why some get the green light and why others don’t)
  • Use a range of tools to make commercially focused decisions and arguments

Course Content

Here’s what we cover in our commercial awareness training course:

What is Commercial Awareness?

  • What does the term commercial awareness mean
  • Why do you need to have more commercial awareness
  • What is strategic thinking and how does it fit in with commercial awareness
  • Understanding your businesses commercial and strategic plans

What Impacts Your Business

  • What are the internal and external factors that currently/will in future impact your business
  • What impact will they have
  • Using SWOT and PESTLE analysis to identify the above

Understanding the Marketplace

  • Looking at the market place you operate in and the competition
  • How your competition affects your business
  • Porter’s 5 Forces model to understand the business environment

Strategic Focus, Thinking and Decision Making

  • What are the things you should be working on and what should be left alone
  • How to make the decisions above with a strategic and commercial focusUnderstand why decisions are made and why some get the green light and others don’t
  • How to develop a strong commercial argument

Your Customers

  • Who are your customers (internal and external)How do they influence your decisions
  • How do your decisions impact on them
  • How could you be providing a better service to them whilst still remaining commercially focused


  • How are the key decision makers in your business
  • How do they impact on you, your job, your customers and your decisions
  • How to influence stakeholders to stand a better chance of getting the green light for your ideas

When you bring this course in-house, the content above can be tweaked and changed to meet the needs of your team.

Download the Course Brochure

Download a copy of our commercial awareness training course brochure below.

Who Should Attend our Commercial Awareness Training Course?

This commercial awareness training course is for business owners who want to make better commercial decisions or team members who need to be more commercially focused.

If you want to:

  • Have a toolkit that help inform business decisions
  • Identify the best commercial opportunities for your business
  • Help your team understand how to make better commercial decisions
  • Identify where your greatest wins and losses will come from
  • Increase business profitability
  • Have a better approach to business planning/li>

Then this commercial awareness course is for you.

The course is suitable for people of all levels and in all roles and industries.

Online Training Courses

A 1 day online live virtual training course with one of our highly experienced commercial awareness trainers. You also get:

  • A highly interactive online experience
  • Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer
  • A digital copy of the course materials from the course
  • A digital course certificate

In-Person & Online In-House

A 1 day training course with one of our highly experienced trainers at your location. You also get

  • Course materials for each delegate to take away
  • A course certificate
  • Reporting on delegate evaluation
  • Free access to our eLearning training courses to keep your skills up-to-date
  • Access to MyRevolution Learning to retain access to your materials and stay in touch with your trainer

Our commercial awareness courses are delivered by our friendly and highly experienced trainers. We live and breathe what we talk about in these sessions as we use most of the tools and techniques ourselves on a daily bases and bring this real-world experience into the session and the examples that we use.

Commercial awareness is both a set of tools and a mindset that helps you to think more commercially about your business. It helps understand what will make your business successful and how to harness these things to grow and become a more profitable business.

No. It’s just as important that employees are more commercially aware as the business owner. If the team understands the cost of doing business and what makes money and what doesn’t, they will have the mindset to push for growth.

We do look at negotiation skills in the course, but the course is not a business contracts course. It will help you to get better deals and prices – but not at formalising these things into a contract.

Yes. We have lots of articles about commercial awareness in the commercial awareness section of our blog.

Open Online Course

Our Online Commercial Awareness course is an interactive live virtual course. The content remains the same but the delivery and approach has been re-imagined for the virtual environment. Our online training courses are delivered by Zoom.

In-House Delivery

We can also deliver this Commercial Awareness course just for your organisation. We can do this in-person at your office or a location of your choice or as a live virtual training course. We can deliver this via Zoom, Teams, Webex or any other platform that you are currently using and comfortable with.

Here are the most recent reviews that have been left for our Commercial Awareness Training Course. If you would like to see more detailed reviews then please get in touch and we can pull some data from our course evaluations together for you.

Course Delivery Methods

Here’s how we deliver our Commercial Awareness Training Course. Click an option to see the full details.

Join our live online virtual Commercial Awareness training course from work or home for an interactive online learning experience.

1 Delegate
£215.00 + VAT
2 Delegates
£204.25 + VAT
3 + Delegates
£182.75 + VAT

Price per delegate includes multiple person discounts. Group booking price only applicable when delegates book onto the same course date.

Bring this Commercial Awareness training course in-house and train your team together at the same time.

  • Delivered online or in person at your business premises
  • Course content can be tailored to your specific requirements

Complete the form below to get a personalised quote from a member of our team.

Short Contact
Delivery Type
Would they all be attending in the same group or split across smaller groups?